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Becoming BARA Sportswear
The year is 2017. Personal trainer Regine Finjord Johnsen and cyclist Bjørn Anders Johnsen are sitting in a student dormitory. They have invested in three boxes with leggings and a common dream. A dream about sportswear made for real life. You know, the life that consists of blood, sweat and tears. The imperfect with ups and downs, a taste of blood in your mouth and busy weekdays. Sportswear for active women that fits different body types, works and stays in place time after time.
It started with a dream. Now, several years later, Arctic-inspired sportswear is sold – not only to Norway – but all over the world! The dream came true. Became what BARA Sportswear is today.
BARA's Core Values
Brave
Being brave is all about daring to stand for something and to have a dream. We started BARA Sportswear based on the motto: "Dare to dream big". This is also something we want for you. Everything is possible!
Active
Being active brings happiness, and we hope that our clothes can inspire you to an active lifestyle that makes you feel healthy, happy and strong.
Responsible
We take our social responsibility seriously by providing clothes made by manufacturers that live up to both our ethical and environmental standards. > Read more about our ethical responsibility
Arctic
Our biggest source of inspiration is the pure, Arctic nature with its steep mountains, blue sea, polar night, northern lights and midnight sun. This is also one of the reasons why BARA's headquarters will always be in northern Norway.
Why BARA Sportswear?
There are many brands out there offering sportswear, but none of them are just like BARA. We can guarantee that.
Quality is one of our highest priorities, and that’s why we have spent several years finding the perfect balance of materials and fit for our products.
This is to make sure that our products function in real life, that they fit different body types, that they are practical, provide good support and are long-lasting.
To be honest, we are quite proud of what we have accomplished. BARA values quality, and we do not give up until we – and you – are 100% satisfied.
You don’t believe us? Just take a look at one of our thousands of five-star reviews from satisfied customers worldwide.
BARA's Fabric
We use a combination of polyester and spandex. This blend is of high quality and is one of the most exclusive types of sportswear fabrics on today’s market. It’s our secret blend of these two fabrics that makes BARA products unique when it comes to both comfort and performance.
We have also created a fabric that feels like cotton. The result is a 4-way stretch and a unique technical force that you will notice the first time you wear it. Besides, the fabric dries super quickly!
All BARA materials and fabrics are approved in different quality controls. This, for example, includes testing and checking for harmful chemicals.
To be honest, we are quite proud of what we have accomplished. BARA values quality, and we do not give up until we – and you – are 100% satisfied.
We also have a signature compression in our products that gives you optimal support, comfort and confidence every time you dress in BARA clothes. Try it for yourself and tell us what you think. We are sure that you will notice the difference!
Meet the Team
We may not be many in number, but our passionate team of people (and fur friends) compensates for this with love and dedication. We’re working hard to spread the BARA message from every part of the company: To inspire you to love your life and body. Live life with movement, mindfulness & confidence – empower you to take action for a better self!
This is team BARA.
REGINE
CEO & Founder
BJØRN
CMO & Co-founder
HÅVARD
Videographer
SOLVEIG
Customer service
EMILIE
Customer service
KAROLINE
Head of Customer Service & Relations
LUNA
Head of Security
VAYANA
CMO & Co-founder
